Asos Is A Global Online Fashion Destination Based

Case Study ASOS is a global online fashion destination based in the U.K. The company has in recent years made a name for itself through its cutting-edge fast fashion, and this has been instrumental in making it a hub as far as the thriving fashion community is concerned. Through its variety of fashion-related content, the company sells over 75,000 own-brand and branded products through both web and localized experiences. The deliveries are done from the U.K to various destinations globally. ASOS has successfully tailored the mix of local, own-label and global brands which are traded through the company’s 9 local language websites (Beattie, 2013, 56). These are in the U.K, China, U.S, Russia, France, Australia, Germany, Italy and Spain. The company sells different sizes of both Menswear and Womenswear. Founded in 2000, ASOS remains the U.Ks largest independent online beauty and fashion retailer. It has in excess of 30,000 products, and each week, more than 1500 new lines are added. What m akes this company particularly popular is its variety in terms of products offered Value creation model in E-Business Design Value-creation in e-business is linked with important e-business value drivers. These include: Efficiency, innovation, complementarities, as well as customer retention. This is the model proposed by Amit and Zott. The manner in which companies like ASOS construct business models is important in the way it creates value. As ASOS strives to implement web-basedShow MoreRelatedAsos Case Study1968 Words   |  8 Pages Executive Summary ASOS.com is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across women’s wear, menswear, footwear, accessories, jewelry and beauty. It offers products that potential buyers see celebrities wearing and keeps up with the latest fashion trends. Compared to high street fashion, ASOS promises the best prices and free delivery. 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